‘Un poble, moltes mirades. La diversitat ens fa únics’ (One town, many perspectives. Diversity makes us unique). This is the slogan on the spectacular mural painted by artist Tardor Roselló (Tardor Graffiti) on the side of the façade of the Social Centre, Music School and Adult Education Centre of El Poble Nou de Benitatxell.
This artistic creation, which embellishes a high-traffic pedestrian area in the municipality, was promoted by the Councillorships of Equality and Culture in charge of Isa Garrido and Jorge Pascual, thanks to a subsidy of €4,090.15 from the First Vice-Presidency and Regional Ministry of Social Services, Equality and Housing for the promotion of diversity through urban art.
The mural sensitively captures the cultural and human richness that characterises Benitatxell. At the bottom, a message perfectly sums up the spirit of the work and the municipality’s commitment to coexistence and mutual respect.
‘Our municipality has a significant number of residents from different backgrounds and nationalities who live together and contribute every day to the development of a more plural, open and enriching community. This mural is intended to honour the diversity that unites us and constitutes one of our greatest values,’ said Councillor Isa Garrido.
For his part, Councillor Jorge Pascual highlighted the appreciation of both councillors involved. ‘We would like to thank the artist and everyone who made this project possible, which joins other initiatives to promote inclusion, equality and recognition of all identities.’
Tardor’s art
Tardor (La Xara, 1996) is a renowned urban artist not only in La Marina Alta but also nationally and internationally. Although he initially painted as a hobby, his discovery of artistic graffiti marked a turning point in his career, turning his vocation into a profession.
Over the years, his style has evolved clearly and steadily. Today, Tardor creates decorative murals and personalised urban artworks that tell stories and convey symbolic messages, inviting the viewer to discover deeper meanings.
Despite his youth, he has a solid track record in the field of urban art and contemporary muralism. He has participated in international projects, collaborating on advertising campaigns for major brands, as well as creating murals and art exhibitions in various cities, both nationally and internationally.
Tardor’s work stands out for his ability to transform spaces with artistic murals full of colour, creativity and symbolism, capturing the attention of a diverse audience and establishing himself as an emerging reference in the world of urban art.