- This is a distinction that rewards entities with a high commitment to excellence in visitor service and quality of services
Turisme Benitatxell has achieved its first ‘Q’ certification for tourist quality, a distinction that the Spanish Institute for Tourist Quality (ICTE) awards every year to entities with a high commitment to excellence in service to visitors. The councillor of Tourism, Víctor Bisquert, and the technician of the area, Vanesa Gómez, received last Wednesday the certificate and the stickers of distinction.
Among other aspects assessed in the audit, the quality of the service provided to visitors and tourists, the utility of the Turisme Benitatxell website, the tourist campaigns carried out, such as ‘Tourism for breathing’, the results of the citizens’ surveys carried out and the digital tourist information point with an LED screen stand out.
In addition, this distinction is one of the requirements to obtain the designation of El Poble Nou de Benitatxell as a Tourist Municipality, and also entails certain obligations in order to maintain the quality of the tourist service.
The ICTE is a certification body created in 2000 whose goal is to develop quality in the tourism sector. The members of the Institute for Tourism Quality are the most important tourism business organisations in Spain and it also has the participation of the Secretary of State for Tourism, the autonomous communities and the Spanish Federation of Municipalities and Provinces. The Q for Tourism Quality is also promoted by the Ministry of Industry, Energy and Tourism, through the Secretary of State for Tourism, in order to reinforce the image that the user may have of it.
‘This distinction is the result of the work carried out in tourism over the last three years, in which we have made a great effort to push forward the Strategic Tourism Plan, the Tourism Sustainability Plan and the Intelligent Tourism Destination standard’, commented councillor Víctor Bisquert, who maintains that these projects are a reflection ‘of the progress towards a sustainable tourism that respects the territory, our people and our traditions’.
